Fruit Attraction 2026 – International Fruit and Vegetable Trade Fair

Fruit Attraction 2026 is a major international trade event for the fresh fruit and vegetable industry, bringing together professionals from across the global horticultural value chain. The exhibition connects producers, exporters, importers, distributors, retailers, logistics companies, technology providers, and specialized service companies.

The 18th edition of Fruit Attraction will take place from 6–8 October 2026 at IFEMA MADRID in Madrid, Spain. Organized by IFEMA MADRID and FEPEX, the event provides an international platform for business development, market expansion, innovation, technology, and professional networking across the fresh produce industry.

Main Product and Industry Sectors

Fruit Attraction covers a broad range of products, technologies, and services related to the fruit and vegetable industry, including:

  • Fresh Fruits and Vegetables

  • Organic Produce

  • Aromatic Herbs and Spices

  • Fresh-Cut and Ready-to-Eat Products

  • Nuts and Dried Fruits

  • Processed, Frozen and Canned Products

  • Agricultural Technology and Equipment

  • Packaging and Innovative Packaging Solutions

  • Logistics and Cold Chain Solutions

  • Transportation and Export Services

  • Digital Technologies and Smart Solutions

  • Ancillary Industries and Specialized Services

The exhibition also features dedicated areas focused on organic products, innovation and technology, and fresh produce logistics.

Business and Networking Opportunities

Fruit Attraction provides an international platform for producers and suppliers to connect with buyers, importers, wholesalers, distributors, retailers, and other industry professionals.

The event also offers a comprehensive programme of conferences, forums, seminars, technical sessions, and networking activities covering key topics such as market trends, innovation, sustainability, technology, and the future of the fresh produce industry.

According to the official 2026 information, the event is expected to bring together more than 2,500 companies, over 121,000 trade professionals from more than 150 countries, and approximately 162,000 m² of exhibition space across 10 halls at IFEMA MADRID.

Event Information

Event: Fruit Attraction 2026
Official Title: International Fruit and Vegetable Trade Fair
Date: 6–8 October 2026
Venue: IFEMA MADRID
Location: Madrid, Spain
Opening Hours: 9:30 AM–7:00 PM on 6–7 October; 9:30 AM–4:00 PM on 8 October.

Why Fruit Attraction Matters

With its strong focus on fresh produce, international trade, innovation, sustainability, and technology, Fruit Attraction 2026 offers an important meeting point for companies looking to expand into new markets, develop international partnerships, showcase their products, and discover the latest developments shaping the global fruit and vegetable industry.